Post by account_disabled on Mar 9, 2024 1:53:41 GMT -6
It is always useful to find out how to reduce the abandonment rate of an e-commerce site because in this way you optimize a decisive factor for the future of your business: turnover. To be precise, you avoid people leaving their shopping cart at the last minute. How to reduce ecommerce shopping cart abandonment rate Because maybe they could go elsewhere. Maybe from the competitor with a website with a better user experience . This is not an abstract problem, there are considerable economic losses for an ecommerce that aims to increase transactions. If I invest in ADV, SEO, social media marketing and web design to create an adequate digital experience I also want the result to be there in the end . This is why it is essential to find out how to reduce abandonment from the ecommerce cart of your online shop. Eliminate the useless for your customer Subjects Eliminate the useless for your customer Make people feel safe Give all the information immediately Create marketing campaigns Reduce extra costs for the user Increase page speed Do you want to improve your e-commerce shopping cart with a view to transaction efficiency? The main advice is this: remove everything that is not needed and give great clarity to everything you leave on the page.
Here we are at maximum essentiality. There is no room for tinsel and Venezuela Phone Number carousels. Nothing moves if it doesn't help bring the user towards payment, nothing happens if it doesn't really help. The less you put, within the limits of necessary, the better because you eliminate potential sources of confusion and error. Useless is what complicates life and what strength to create a bond with ecommerce. Now you will point out to me how we do this with Amazon but it is a different brand. The user must not be an obligation otherwise the users will run away. How do you achieve this? Double option: one checkout as a member and one as a guest. This way you don't lose the opportunity to retain the user but you don't force him. That's what Win-Win means. Must read: SEO optimization of the product sheet Make people feel safe Of course, things have changed compared to a couple of years ago. Now potential buyers know the dynamics of e-commerce and are not afraid of purchasing online. But that's not enough, you need to invest in greater clarity and security. As? First make sure there is an SSL certificate, maybe not the free Let's Encrypt one , just to have HTTPS. Better to purchase a certificate capable of giving additional guarantees.
A psychological aspect that makes the difference: it shows the logos and symbols of the companies that ensure protection for the transaction . The footer is a great solution to achieve the purpose. reduce the abandonment rate of an e-commerce site with the footer Zalando 's is perfect because it indicates the certificates, the symbols of accepted credit cards, the pages that underline everything the company can do for the user. This means making sure he feels secure (not just having the SSL certificate ). Give all the information immediately According to the data proposed by salecycle.com , one of the fundamental factors, taking some items in the graph that fall into the same category, is the absence of information. Or in any case the lack of attention to a clear definition of essential elements such as shipping costs, the total to be paid and other similar details. All it takes is a little more attention to transparency. You must indicate the total to be paid before arriving at the final check out , already in the ecommerce tab it must be clear what the cost of the product and the various shipping options are. So that the customer can decide and already know how much to pay. reduce the abandonment rate of an e-commerce site with chat Another fundamental point: the internal chat . Being able to give information to the user in an adequate way, responding quickly to all requests, allows you to have an extra card to play to reduce the abandonment rate of the ecommerce cart.
Here we are at maximum essentiality. There is no room for tinsel and Venezuela Phone Number carousels. Nothing moves if it doesn't help bring the user towards payment, nothing happens if it doesn't really help. The less you put, within the limits of necessary, the better because you eliminate potential sources of confusion and error. Useless is what complicates life and what strength to create a bond with ecommerce. Now you will point out to me how we do this with Amazon but it is a different brand. The user must not be an obligation otherwise the users will run away. How do you achieve this? Double option: one checkout as a member and one as a guest. This way you don't lose the opportunity to retain the user but you don't force him. That's what Win-Win means. Must read: SEO optimization of the product sheet Make people feel safe Of course, things have changed compared to a couple of years ago. Now potential buyers know the dynamics of e-commerce and are not afraid of purchasing online. But that's not enough, you need to invest in greater clarity and security. As? First make sure there is an SSL certificate, maybe not the free Let's Encrypt one , just to have HTTPS. Better to purchase a certificate capable of giving additional guarantees.
A psychological aspect that makes the difference: it shows the logos and symbols of the companies that ensure protection for the transaction . The footer is a great solution to achieve the purpose. reduce the abandonment rate of an e-commerce site with the footer Zalando 's is perfect because it indicates the certificates, the symbols of accepted credit cards, the pages that underline everything the company can do for the user. This means making sure he feels secure (not just having the SSL certificate ). Give all the information immediately According to the data proposed by salecycle.com , one of the fundamental factors, taking some items in the graph that fall into the same category, is the absence of information. Or in any case the lack of attention to a clear definition of essential elements such as shipping costs, the total to be paid and other similar details. All it takes is a little more attention to transparency. You must indicate the total to be paid before arriving at the final check out , already in the ecommerce tab it must be clear what the cost of the product and the various shipping options are. So that the customer can decide and already know how much to pay. reduce the abandonment rate of an e-commerce site with chat Another fundamental point: the internal chat . Being able to give information to the user in an adequate way, responding quickly to all requests, allows you to have an extra card to play to reduce the abandonment rate of the ecommerce cart.